Video. Music lovers tune in to Spotify.

WorldWide Tech and Science. Francisco De Jesús.

Spotify steps into the crowded digital music business in the U.S., which includes iCloud, Google and Amazon, with a lot of fanfare and praise from industry watchers.

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USA: Motorola teams with Spotify .Video.

WorldWide Tech & SCience. Francisco De Jesùs

Motorola Mobility inked an exclusive partnership with digital music company Spotify, to support the launch of its services in the US. The handset vendor, as Spotify’s mobile device and tablet partner, will be “launching a number of marketing campaigns in the coming weeks to offer its customers coveted early access to Spotify’s on-demand music streaming service.” According to Bill Ogle, CMO of Motorola Mobility: “the collaboration between Motorola and Spotify is the ultimate way to deliver the compelling music choices users are looking for on their mobile device.”

The Spotify service is available as both a free, ad-supported service, as well as on a subscription basis. It is available through both desktop and mobile applications, supporting “devices including Motorola’s latest Android-based smartphones.” 

In a statement trumpeting its US launch, the company said that it has “more than 10 million registered users and more than 1.6 million paying subscribers across 7 countries in Europe,” with the US representing its eighth market. It also said it has “a ratio of well over 15 percent paying subscribers to active free users.”

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